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Marketing Trends - Smaller Companies - Mass Marketing
persons insured under group plans, policies sold by direct mail, credit card, and newspaper-advertised coverages ... income can be sold on a widespread basis through direct mail or newspaper advertising. Other forms of ...- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
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Individual Life and Health Insurance
share all the consequences of the very liberal direct policy through a coinsurance arrangement. In ... amounts of reinsurance in con- nection with its direct participating business may not want to be tied ...- Authors: William H Aitken, Andrew Bodine, Robert C Dowsett, Niels H Fischer, Donald L Gauer, Ardian Gill, E Sydney Jackson, Wallace R Joyce, Wilford A Leonard, Archie R McCracken, John Miller, Will R Mullens, C David Silletto, Stephen N Steinig, William J Taylor, Samuel H Turner, Jerome H Vance, Gerald T Walker, Charles F B Richardson, Edwin B. Lancaster, Douglas T Weir, George W Chalmers, Ralph J Hasbrouck, Wayne A Gillis
- Date: Jun 1967
- Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
- Publication Name: Transactions of the SOA
- Topics: Annuities>Individual annuities; Health & Disability>Disability insurance; Life Insurance